Marks the launch of India’s first AI-led jewellery campaign in collaboration with Amazing Indian Stories
National, 22nd April: KALON ART JEWELLERY, Hyderabad’s avant-garde jewellery brand celebrated for its bold design language and innovative craftsmanship, has unveiled a groundbreaking collaboration with Naisha Bose, Bollywood’s first AI star. This partnership marks a historic fusion of fashion, technology, and storytelling—redefining the boundaries of creative expression.
The campaign, titled #KalonXNaisha, introduces KALON ART JEWELLERY’s “Wildfire” collection—a bold new line that transforms raw passion into wearable art, perfectly embodying Naisha’s untamed yet elegant persona.
This collaboration also signals a significant milestone in fashion marketing. Naisha Bose now joins KALON ART JEWELLERY’s celebrated roster of muses, including Meenakshi Chaudhary, Malaika Arora, Samantha Ruth Prabhu Alaya F, Heena Khan, Mouni Roy, Kalki Koechlin, and Bhumi Pednekar. By welcoming India’s first AI-star, the brand embraces a future-forward vision, using artificial intelligence not just as a tool but as a creative collaborator.
“With Naisha Bose, we’ve found the perfect brand collaborator for our Wildfire collection. She is a digital pioneer whose bold presence mirrors our design philosophy,” said Samyuktha Vallur, Creative director & founder at KALON ART JEWELLERY. “This partnership represents our commitment to pushing boundaries in both craftsmanship and marketing. As the jewellery world evolves, we’re proud to lead the conversation by embracing AI to connect with the next generation of consumers.”
Produced by Amazing Indian Stories (AIS)—the pioneering AI content studio behind Naisha’s upcoming feature film—#KalonXNaisha captures Naisha’s digital charisma through immersive AI-driven storytelling.
The team at AIS added, “KALON ART JEWELLERY’s decision to collaborate with Naisha speaks volumes about their visionary approach. This isn’t just advertising; it’s a cultural moment where luxury welcomes digital innovation. What makes this partnership extraordinary is the perfect alignment of values: both Kalon and Naisha represent boldness, innovation, and future-forward thinking.”
As the worlds of art, fashion, and artificial intelligence converge, #KalonXNaisha stands as a transformative moment in jewellery branding and digital storytelling. This campaign not only reinforces KALON ART JEWELLERY’s legacy of bold design but also signals a global shift toward tech-led creative narratives in luxury.
About Naisha
Naisha is India’s first AI-powered movie star, debuting in the upcoming Bollywood film NAISHA, a revolutionary cinematic project by Amazing Indian Stories (AIS). Set for a theatrical release in 2025, NAISHA is India’s first feature-length film with fully AI-generated visuals. Naisha Bose, the film’s lead, is a free-spirited Bengali-Mizo girl brought to life through cutting-edge artificial intelligence, seamlessly blending digital innovation with human emotion. As a symbol of modern storytelling, Naisha represents a new era of entertainment—where technology, identity, and artistry converge to shape immersive, emotionally resonant narratives.
