Behind every B2B agency’s outreach numbers is an operational engine that most case studies never mention. At Leads N Latte, that engine runs through Co-founder and Chief Operating Officer Tanvi Garg, who built her half of the company around a principle that’s easy to say and hard to execute: data alone doesn’t convert prospects — relevance does.
While her co-founder Yash Piplani is often the public face of Leads N Latte’s LinkedIn thought leadership, Garg has become the agency’s clearest voice on a specific, high-stakes problem: helping B2B companies expand into competitive international markets, particularly the United States, without their outreach falling flat.
The Philosophy Behind Market Entry
Garg’s thinking on international expansion cuts against a common assumption in outbound sales — that a good prospect list and enough volume will eventually produce results. In her view, that’s precisely where most companies stumble when they try to break into a new market.
“If your messaging doesn’t align with the prospect’s business priorities and challenges, even the best data will struggle to convert,” Garg has said. “That’s where our approach creates measurable impact.”
That distinction — between having accurate contact data and having a message that actually speaks to a prospect’s situation — sits at the center of how Leads N Latte structures its international campaigns. It’s a subtle but important reframe: the bottleneck in cross-border B2B outreach usually isn’t who you can reach, it’s whether what you say to them means anything once you do.
Turning Strategy Into an Operating System
As COO, Garg’s role is less about the public-facing content Leads N Latte is known for and more about the operational discipline that makes precision-led outreach scalable across hundreds of campaigns. That includes qualifying prospects before they’re handed off as meetings, building human-centric follow-up sequences rather than automated blasts, and adapting messaging frameworks industry by industry — a necessity for an agency serving clients as varied as IT services firms, AI companies, CPA firms, and HR services providers.
This operational rigor was on display in one of the agency’s recent, publicly cited wins: helping a US-focused IT services client secure more than 30 qualified appointments in a single month. The result wasn’t attributed to a bigger contact list or more aggressive send volume — it came from tighter targeting of decision-makers and messaging built around each prospect’s actual business priorities, the same relevance-first framework Garg has described publicly.
A Partnership Built on Complementary Roles
Leads N Latte’s structure reflects a fairly deliberate division of labor between its two co-founders. Piplani has built a public LinkedIn presence around personal branding and thought leadership for founders and CXOs; Garg has focused on the execution layer — the systems, qualification criteria, and market-specific messaging strategy that determine whether a campaign actually produces a calendar full of qualified calls. For an agency whose core promise is that pipeline quality beats pipeline size, having a co-founder dedicated to enforcing that discipline internally is arguably as important as having one who can articulate it publicly.
That combination also shapes how the agency talks to prospective clients. Where a lot of lead-generation vendors lean entirely on messaging and personality to sell their services, Leads N Latte’s pitch is reinforced by an operator whose stated job is making sure the promised relevance actually shows up in every campaign, not just the sales pitch.
Why This Matters for B2B Companies Eyeing the US Market
Garg’s specific focus on cross-border relevance is increasingly relevant for a growing pool of companies — particularly Indian and other international IT, consulting, and technology firms — looking to expand into the US without a local sales presence. Generic, templated outreach tends to be the default option for teams under pressure to show pipeline quickly, and it tends to underperform precisely because it skips the step Garg has emphasized: understanding what a specific market’s buyers actually care about before reaching out to them.
For B2B leaders evaluating how to approach that kind of expansion, Garg’s operational philosophy — treat relevance as a prerequisite, not a nice-to-have — offers a useful checkpoint before scaling any outbound campaign into a new market. Companies who want to see that approach applied to their own pipeline can start with a free strategy call through leadsnlatte.com.
Tanvi Garg – Leads ‘N Latte | LinkedIn
