New Delhi, 15th October 2025: Pansari Group, one of India’s most trusted FMCG brands, has launched its heartwarming festive campaign titled “This Diwali, Let’s Bring Back the Raunak.” The initiative aims to revive the sparkle and charm of India’s traditional neighborhood markets while celebrating the essence of togetherness and joy.
Celebrating Diwali, the Pansari Way
Embodying the campaign’s tagline — “Aap khushi se tyohaar manaye, iss Diwali aapki dukaan sajane ki zimedaari Pansari ki” — the brand beautifully blends celebration with community spirit. Diwali, the festival of lights and unity, has always been about illuminating homes with happiness and prosperity. Pansari Group extends this sentiment to its retailer community, lighting up their stores with the same affection and care with which families adorn their homes.
Empowering 20,000+ Retailers Nationwide
Under the campaign, Pansari Group is supporting over 20,000 retailers across India, adorning their shops with festive decorations such as Vandanwar, Aarti books, Ganesh-Laxmi idols, sweets, and chai. Each store is being transformed into a vibrant corner of festivity.
Beyond décor, the brand is also offering marketing, logistical, and promotional support to help retailers engage customers with renewed enthusiasm and festive energy.
Lighting Up Local Markets with Positivity
Speaking about the initiative, Shammi Agarwal, Director at Pansari Group, said:
“Diwali is about happiness and togetherness. While diyas are lit by families at home, we’re lighting up our retailers’ stores, as they are our extended families. We want each shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Vaali.”
The campaign, launched in early October, will continue through Diwali, illuminating India’s bustling bazaars and reviving the warmth of traditional festive shopping. Pansari Group hopes to restore the festive glow, strengthen social connections, and remind everyone of the true essence of Diwali — celebrating together as one big family.
About Pansari Group
With a legacy spanning over 60 years, Pansari Group has been a leading name in India’s FMCG sector. The brand’s mission revolves around promoting home-cooked meals for healthier living while constantly adapting to consumers’ evolving preferences. Guided by innovation and trust, Pansari continues to bring quality, authenticity, and tradition to households across Bharat.
