Muzaffarpur, India — Ankit Goswami Founder & CEO, built Itechnebula to help businesses get real results from marketing. Less than two years, the platform reports claim revenue close to ₹10 CR.
He discusses the company’s strategy and what separates it in a crowded market. Here are selected insights from the conversation.
How and why did you kickstart Itechnebula?
I noticed most digital agencies focused on impressions, click rates, and social reach. Those numbers look good on reports, but they don’t guarantee sales. Business owners care about revenue and return on investment.
I saw a gap in the market. Companies needed an agency that talked about customers, sales, and profit. So I started Itechnebula in my bedroom with just a computer. I cold-called prospects and signed my first client within days.
What are your offerings at Itechnebula?
We are an internet direct-response marketing platform focused on growth. Our priority is simple: increase traffic, generate leads, and drive sales.
We are Tech-system-agnostic. We use the channel that delivers the best return for our clients. This may include SEO, Google Ads, Facebook Ads, Instagram Ads or Youtube
Who typically works with Itechnebula? In other words, Who are your customers?
We work with professional service providers and high-value product businesses. These are companies where a single customer can generate ₹2,000 or more in lifetime value.
Our ideal clients generate at least ₹5 lakh in revenue and have staff and sales systems in place. They’re serious about growth and ready to scale.
Where does your marketing knowledge come from?
My learning came from studying experts like Joe Girard and Seth godin and the likes…Their principles still work today because they focus on human behavior. Just Google “Guinness Guide to Oysters by David Ogilvy,” and see it for yourself.
What are three key strategies that helped you grow so fast?
We listened to business owners. Many had wasted money on marketing that didn’t produce results.
So we did three things:
- We focused on revenue, not
- We built systems that generate
- We backed our work with a results guarantee
What’s one piece of advice you’d like to give our readers?
Many people wait for a “big idea.” That delay holds them back.
Start with a simple idea and focus on doing the work well. Build strong habits and keep improving.
Execution separates winners from everyone else.
“Ideas are common. Execution is rare. The businesses that win are the ones that take action every day and focus on results.”
