Any person is able to start his business after years of hard work. If this business started with hard work sinks, it is very common for any businessman to lose courage. But Amit Kumat of “Prataap Snacks Limited” not only faced this difficult time of business sinking but also built a successful business again.
This success of Amit Kumat is an example of never giving up for many new entrepreneurs today.
Who is Amit Kumat?
Amit Kumat completed his masters degree in science stream from “University of Southwestern Louisiana” in America. After returning from America, he first thought of doing a job but he did not get a good job. After which he started helping his father in his clothing business. When this business started doing well, Amit decided to start some new business of his own.
How did he become the owner of a potato chips company with a science degree?
After which he started his business in the chemical manufacturing sector using his science degree. Unfortunately, this business could not work due to which Amit Kumat suffered a loss of more than 6 crores. This loss was so big for him that he even had to think whether to spend on a bus ticket to go home or go on foot.
Even in this difficult period, Amit did not give up and started trying to open a new business. This time he started this business in the year 2002 with his brother Apoorv Kumat and friend Arvind Mehta. Together with them, he started a snacks business with an investment of 15 lakhs. Together, the three started making snacks like potato chips and cheese balls in Indore.
Salman Khan was made the brand ambassador
This business started from a small room soon started running and sales started increasing rapidly. After which in the year 2003 he officially started “Pratap Snacks Limited”, in which he named his brand “Yellow Diamond”. Gradually he kept on increasing the variety of snacks in the company and gave competition to many big brands of the market. The proof of his success is that he made Salman Khan his brand ambassador for his brand promotion.
Amit Kumat, who was once heavily in debt, is today the owner of a company worth more than 2000 crores. Today he has four snack factories across the country, his products are distributed in 24 states and 1 union territory of the country.
This success of Amit Kumat teaches us that if one is determined to do something, then it may be difficult to do it but not impossible. We get to learn from this story of Amit Kumat how to get back up after falling in business and how to move towards success.
