Kochi, India | September 5, 2025 – New Balance, the global athletic brand renowned for its quality craftsmanship and running excellence, announced the opening of its new store at Forum Mall, Kochi. This marks the brand’s second store in the city, following the success of its Lulu Mall outlet, and reflects its ambitious expansion in India.
A Premium Retail Experience
The new Forum Mall store is designed as more than just a retail destination – it offers an immersive brand experience blending New Balance’s craftsmanship, performance gear, and iconic designs.
To celebrate the launch, New Balance hosted an exclusive in-store showcase, where leading influencers and HNIs previewed the latest collection and experienced the brand’s commitment to performance and style.
Kochi’s First New Balance 5K Run
Extending the celebration beyond retail, New Balance organized its debut 5K community run in Kochi, which kicked off from and concluded at Lulu Mall. The run brought together over 100 participants – from first-time runners to seasoned athletes – highlighting the brand’s mission to empower people through sport.
A Holistic Approach to Community and Retail
Through these activations, New Balance underscored its holistic vision in Kochi: introducing a premium retail hub at Forum Mall while energizing the city’s fitness community through an inclusive run at Lulu Mall.
Leadership Commentary
Radeshwer Davar, Country Manager, New Balance India, said:
“We are proud to bring New Balance to Forum Mall in Kochi; a city that beautifully blends culture, tradition, and a growing passion for fitness. The event and the run allowed us to present the essence of New Balance’s design DNA, and our vision of building inclusive fitness communities. Over the past year, we’ve more than doubled our retail presence in the country, and the Kochi expansion is a testament to that growth. It’s not just about retail spaces — it’s about creating experience centres that unite innovation, performance, and style under one roof.”
About New Balance
Headquartered in Boston, MA, New Balance has been independent since 1906 with a mission to empower people through sport and craftsmanship, driving positive change in communities worldwide.
Employees: 10,000 globally
2024 Worldwide Sales: $7.8 billion
Manufacturing: Five footwear factories in New England and one in Flimby, U.K.
MADE U.S. Line: Footwear with 70% or more domestic value, representing a limited portion of U.S. sales
For more information, visit www.newbalance.com or explore the press room at http://newbalance.newsmarket.com.
