Bangalore, 5 September 2025 – In a celebration of Indian textiles and mindful fashion, Swa Signature Style unveiled its debut collection at The Bangalore Room. Known for pioneering personalized styling, the brand spotlighted eco-conscious couture with standout pieces such as the Organic Lehenga and reinvented ensembles crafted from vintage sarees.
A Curated Showcase of Textiles and Craft
The launch featured a curated exhibition with collaborative collections from Gujarat-based artisans. Guests explored a vibrant range of:
Party wear and designer blouses
Office-ready attire
Festive skirts and lehengas
Handcrafted organic accessories including jewellery, bags, and belts
The Showstopper: A Modern Bridal Lehenga
The evening’s highlight was the hand-embroidered bridal lehenga, crafted from a geometric weave handloom fabric and paired with a khadi blouse and lightweight cotton dupatta. This ensemble reinterpreted Gujarat’s rich craft lineage for today’s bride – a conscious blend of heritage and comfort.
Dr. Rekha B S, co-founder of Swa Signature Style, explained:
“This bridal lehenga is a unique interpretation of Gujarat’s famed artisanal techniques, brought to life through flower motifs, salli, and metal embroidery. Each detail pays homage to traditional craftsmanship, re-imagined for a contemporary bride.”
The mustard yellow lehenga skirt featured bold embroidery in teal, red, and white, blending florals with chevron and arrow-inspired patterns. It was paired with a teal blue structured blouse with a scalloped hemline and richly embroidered sleeves, completed with a teal cotton dupatta. Handcrafted fabric earrings and khadi-based latkans tied the look back to the artisanal narrative.
Commitment to Mindful Luxury
Pooja Sahai, co-founder of Swa, emphasized the brand’s sustainable ethos:
“An organic lehenga integrates sustainability with heritage by using natural, handwoven fabrics such as khadi and traditional embroidery techniques. Every element is artisanal and eco-conscious.”
Unveiling the Brand Identity
The launch also introduced the Swa Signature Style logo. With bold navy typography and fluid linework, the design balances strength with creativity. A golden butterfly represents transformation, grace, and self-expression, while the understated gold lettering anchors the brand in timeless elegance.
Dr. Rekha added, “Together, the elements present SWA as a brand that blends tradition with modernity, and luxury with authenticity – capturing the essence of personal style.”
Dialogue on Style and Confidence
The evening also featured a panel discussion, “Style & Confidence in Professional & Personal Life”, moderated by wedding planner Divya Chauhan. Panelists included Swa co-founders Pooja Sahai and Dr. Rekha B S, alongside corporate leaders such as Faiz Shakir (VP & MD, Nutanix – India, ASEAN & HK) and Vinay Lal (Partner, Singhvi Dev & Unni LLP).
About Swa Signature Style
Swa, derived from the Sanskrit Swayam (meaning “self”), is a Bengaluru-based fashion curation and personal styling service. Founded by Pooja Sahai and Dr. Rekha B S, both certified personal stylists, Swa goes beyond dressing by using scientific methods such as colour and body analysis.
With a mission to empower individuality through style, Swa offers end-to-end personalized luxury services, curating wardrobes based on lifestyle, profession, and personal expression. Sustainability remains at its core, with mix-and-match styling that leverages existing wardrobes while introducing artisanal, eco-conscious pieces.
